connectivity

In our daily life, connectivity has become as almost as important as the air to breath. While hundreds of years ago the only way for people to communicate was to talk to each other or to write letters, interacting nowadays happens most of the time on a completely new and different level: “Digital Communication”. cell phones and computers dominate our time. It is obvious that the connectivity between people and cultures especially between those from all over the world has extremely improved. Today we communicate much faster and more extensive then ever before!

The main medium of digital connectivity is doubtlessly the internet, which makes it possible for humans from all over the world to communicate via chat, live messengers or via blogs and comments. Millions already entered one of the numerous social networks (facebook, Myspace, Studivz etc.).Almost everything seems to be possible! Within seconds people from China share information with people from Spain and talk about the newest music videos and fashion trends.

The most popular social network is MySpace, which counts today more then 114 million users worldwide (June 2007). This large number of users might sound logical to people because it is a “great thing” to interact with each other, but if one takes into consideration that this network exists now only for four years, its explosive diffusion becomes clear. People use networks, such as MySpace to express themselves. They create their own spaces with personalized designs, posted comments, videos, pictures etc.

If you think that social networks, blogs and homepages are just a matter of comfort and fun, you have to think again! It is far more then that, it is also a constantly increasing business. Advertisers and producers (Nike, Dell, Mentos etc.) have already noticed the big influence the internet and especially the social networks have on people. therefore they started taking advantage of it. Companies respond to people’s comments about their products and also post own blogs and news. Those blogs are also interesting for marketing researchers to observe. It often gives them a general idea about what people actually want, need and dream of, that they can come up with new plans, initiatives and designs. It also supplies them with an insight about peoples cost/performance ratio.

~ by Carola on September 12, 2007.